Getting Property Finder and Bayut leads into one pipeline

Portal leads are some of the highest-intent enquiries an agency gets, and some of the worst handled. They arrive as emails, tracked calls and WhatsApp messages, often to the listing agent's own phone, and never make it into the CRM.

Why it matters

If portal leads live outside your pipeline, you cannot see response times, you cannot reassign them when an agent leaves, and you cannot tell which listings actually produce buyers. Your portal spend becomes a guess.

A simple setup

• Forward portal lead emails to one intake address that creates a lead with the listing reference attached.
• Import historical portal leads as a CSV once, so old enquiries are not lost.
• Tag every portal lead with its source and listing, so reports can split Property Finder from Bayut.
• Route them with the same rules as every other source, including escalation when nobody responds.

Once they sit next to your Meta and website leads, you can compare cost and conversion by source and move budget to what works.