Articles
Working leads in Dubai
The first five minutes decide an off-plan lead
A Meta lead that waits an hour has usually already spoken to someone else. How to make first contact a system, not a habit.
Round robin or pool: routing leads across a brokerage team
Two ways to hand out leads, what each gets wrong, and the hybrid most off-plan teams end up running.
Getting Property Finder and Bayut leads into one pipeline
Portal leads arrive by email, call and WhatsApp. Here is how to stop them living in five places.
From buyer brief to a three-project shortlist
Buyers do not want 40 launches. They want three that fit. A repeatable way to build that shortlist fast.